Christmas is the season when shops, shop windows and living spaces transform into places full of atmosphere, light and experience. It is a time of warmth, togetherness and that typical Christmas magic customers are looking for. The Christmas tree is often the eye-catcher, but the right indoor and outdoor Christmas decorations complete the story. This is exactly where the opportunity lies for retailers: to inspire, surprise and sell with a strong, atmospheric Christmas collection.

Enchanting outdoor Christmas decorations

A good first impression starts outside. With the right outdoor Christmas décor, you attract customers before they even open the door. Think of classic Christmas stars such as those from the ‘Festive’ series, proudly displayed on doors or façades, compact pine trees at the entrance and natural or glitter pine cones for a rustic look. Add Christmas candlesticks and lanterns with robust Christmas candles to instantly create a warm, wintery atmosphere.
Small, playful details such as decorative snow spray and subtle branches give your presentation character. The result? An outdoor display that cannot be missed and that draws customers inside.

Warm indoor Christmas decorations

Indoors, it is all about detail, atmosphere and experience. This is where you sell emotion. With the right indoor Christmas décor, you turn every space into a story. Christmas hangers made of glass, wood or metal give every Christmas tree a unique look.
Christmas ribbons, from luxurious glossy ribbon to natural fabric variants, are perfect for elegantly finishing trees, wreaths or decorative pieces. Christmas baubles in various colours also remain bestsellers: from shiny gold and champagne to modern dark green, burgundy or ice blue. All of them create their own Christmas atmosphere and can also be varied in glass or plastic versions.
In addition, Christmas picks are perfect for floral arrangements, plants and table decorations. With these, you can easily create atmosphere zones: a dreamy Christmas tree, a warm windowsill or a festively set table.

The power of colour and light in Christmas decoration

The right Christmas colours determine the entire atmosphere. Warm shades such as gold, brown and deep red create a classic, nostalgic look. Silver, white and ice blue provide a modern, fresh winter look. By consciously combining colours, shops can perfectly appeal to their target audience: playful, stylish, luxurious or natural. Christmas lighting and candlelight enhance this effect. Candlelight, subtle lights and reflective ornaments reinforce each other and create that characteristic Christmas glow customers fall in love with.

Styling tips for florists, garden centres and home stores 

Strong styling sells. Simple. By combining outdoor and indoor decorations in inspiring themed presentations such as “Nordic Winter”, “Scottish Highlands” or “Majestic Christmas”, you don’t just sell Christmas products but a real Christmas atmosphere.
Work with height, variation in materials and repetition of colours to create calm and clarity. Also show customers how products can be used at home by displaying complete sets: an outdoor wreath with matching lighting, a mini pine forest with Christmas star or a fully set festive table. Think in combinations, not in individual products. This makes buying easier and more attractive.

Christmas decoration wholesaler for professionals 

At Daan Kromhout you will find an extensive collection of indoor and outdoor Christmas decorations. As a wholesaler, we help florists, garden centres and home stores surprise their customers season after season.
With the right atmosphere, the right products and the right presentation, Christmas becomes not only more beautiful, but also more successful. Let your Christmas collection shine.