The most beautiful day of the year for mum is just around the corner. And you’re right at the front.
Mother’s Day is that time of year when customers walk in with one question: what do I give that’s truly special? Not a standard bouquet, not a generic card. They want something meaningful. Something that lasts. Something that brings atmosphere into the home.

As a garden centre, florist or home décor shop, you hold the key. The question is: do you have the right products ready to surprise them?

The problem: customers don’t know what they want, until they see it

Many shoppers come in without a plan. They browse, hesitate, and sometimes leave with less than they actually wanted. Not because they lack intent, but because they lack inspiration.

That’s your opportunity. A strong, atmospheric Mother’s Day display does more than sell, it tells a story. And people buy stories. 
The trends for Mother’s Day 2026 revolve around three things: warmth, personality, and a lasting experience. Not a throwaway gift, but something that still sits proudly on the mantelpiece months later, bringing a smile every time.

The solution: collections that make the difference

Candles with character 

Candles are never boring, if you choose the right ones. The Candle Dahlia and Candle Rose are exactly that: candles shaped like flowers. Sculptural, colourful, and instantly a statement piece on any table or windowsill.

Pair them with the Amour and Bicolore candle holders for a complete gift set that looks ready to give. The Amour range radiates love and warmth, the name says it all. The Bicolore holders play with colour contrasts, adding a playful, modern twist to any setting.
This is the kind of gift mothers keep. Not tucked away in a drawer, but proudly displayed on the dining table, visible, loved, and cherished.

Lanterns that set the mood

The Cruz lanterns are made for long summer evenings, twilight terraces, and that moment when the day melts into cosiness. They’re bold yet warm, simple yet stylish.
For customers looking for something that works both indoors and outdoors, Cruz lanterns are an ideal choice. Present them alongside a candle from the Dahlia or Rose line, and you instantly have a complete, atmospheric gift set that practically sells itself.

A personal touch: Plates & Tiles with Mother’s Day messages 

Personal is the new luxury. Plates and Tiles with Mother’s Day messages are the perfect way to add that extra layer of meaning to a gift. A thoughtful phrase, a beautiful plate on the wall, subtle, stylish, and genuinely touching.

Hang them in the kitchen, hallway, or as part of a wall collage. For customers who want to give something truly personal without overthinking it: this is the answer. And for you as a retailer? These are products that sell themselves the moment customers see them.

Silk flowers: beauty that lasts 

Fresh flowers are beautiful. But they fade. Silk roses don’t.
For customers who want to give mum something that lasts, our silk flowers are a real eye-opener. Realistic in appearance, rich in colour, and completely maintenance-free. Perfect for mothers who love flowers but don’t always have time to care for fresh ones.

Present them as part of a complete styling: a silk rose in one of the Bloom vases is instantly a ready-to-gift combination. The Bloom vases come in a variety of shapes and colours, creating the perfect stage for every silk flower. Together, they bring that instant feel-good vibe Mother’s Day is all about.

Bloom vases: more than just a vase

The Bloom vases deserve a spotlight of their own. Because a vase is never just a vase. It’s the piece that sits on the sideboard every day. It sets the tone of a room. It adds colour and character to a corner that would otherwise feel empty.

The Bloom range is designed for mixing and matching, large and small, matte and glossy, light and dark. For customers who love styling and combining, this is a collection to fall in love with. And for you as a retailer, it’s a range that fills an entire display area with instant inspiration.

How to present this in-store

You don’t need to be an interior designer to get this right. Just a few simple principles:

Create one central Mother’s Day display. Don’t scatter everything around the shop, bring it together in one place where the story comes alive. A Bloom vase with silk roses, a Cruz lantern beside it, a Candle Rose for atmosphere, and a Plate with a Mother’s Day message on the wall. Customers see it, feel it, and want it. 

Make it gift-ready. Combine products into ready-made sets. A candle holder with a candle, a vase with a silk flower — it saves customers from overthinking and immediately increases the average spend. Win-win.

Use the language of emotion. Not “ceramic vase, 22 cm”, but “the vase that will make her smile every day”. Small change, big difference.

Conclusion: Mother’s Day is your moment

The trends for 2026 are clear: customers want warmth, personality, and products with a story. With the right collection on your shelves and a compelling in-store presentation, you become the first stop for anyone looking to surprise mum.

Candle Dahlia & Rose, Amour & Bicolore candle holders, Cruz lanterns, Plates & Tiles, silk flowers and Bloom vases, this is your Mother’s Day collection. Ready to win.

Explore the full collection at daankromhout.nl and get inspired. Ready to find the joy? 🌸