Wholesaler of decorations

In the past few decades, flowers and plants have become part of the home décor. Atmosphere, design and the interior play a prominent role in every home. Naturally this creates a need for matching home accessories. Wholesaler Daan Kromhout has followed this trend closely. Having started out as a specialist in floristry items, the company now offers a collection that has expanded to include home decorations, gift items and accessories. At Daan Kromhout, you can find everything you need for an attractive interior. The staff scan the market, spot trends and immediately respond to them.

The flower trade is in our genes

The flower trade is all abound in the Dutch Dune en Bulb Region. For many years, Daan Kromhout Sr. worked as a sales representative for a company that sold floristry items. It helped him to get to know the industry through and through, and learn the tricks of the trade. In 1982, when the opportunity presented itself, he started his own company in floristry supplies. The company’s main focus was on tools, binding material and packaging material. In those days, the product range of flower shops was focused entirely on the sale of flowers, plants, bouquets and flower arrangements.

The growth of a family business

From the very beginning, his wife and children (a son and two daughters) helped him to make the company a success. It was a time of pioneering and improvising, where all the hard work was rewarded by satisfied loyal customers and growth. Ever since its foundation, the Daan Kromhout wholesale business has been successful. In 1989 Kromhout took over a similar enterprise, giving a huge boost to the company’s size and its customer base. After having relocated three times because it had outgrown its space, the company is now based on Kruizemuntweg 27B in Rijsenhout, with a showroom measuring more than 1500 m². Meanwhile, the 3rd generation of the Kromhout family is involved in managing the business. Thanks to the energetic commitment and customer-driven attitude of all staff, an excellent ordering process and fast delivery times, the wholesaler has been able to develop into the renowned company that it is today.